Paid Search

Dan Elbaz and his team of Paid Search experts have managed over $50,000,000 in spend across Google & Bing and other search engines, spanning across a variety of business & consumer driven industries. Baz focuses on driving high-quality web traffic that converts, delivering a positive return on investment, so much so, that these programs become evergreen and continue in an “always-on” capacity.

Unlike most other forms of media, Paid Search (a.k.a. SEM, PPC, Adwords) is categorized as inbound media. Most digital media is outbound–seeking to create a need in the mind of the target audiences–Paid Search, seeks to satisfy a need instead. Users engage on search engines, primarily Google (about 70% of the time), to solve a problem, look for answers, find resources, companies, products, knowledge and more.

Couple this with a performance pricing model (pay-per click) and the ability to target specific keywords and phrases, and likely, you now have your best performing digital media channel, driving hundreds & thousands of clicks per month and while generating leads & sales to support the spend commitment.