Digital Media

I do what entire digital departments at marketing agencies do…without all the billable hours.

Any business leader will tell you they’ll keep spending money, if they know it’s working. Traditionally, Advertising has been a tough pill to swallow for many businesses due to the difficulty in measuring the return on investment.

However, that has changed over the years and the digital era has ushered in new forms of marketing and media opportunities that are accompanied by a host of technologies and tools where measurement is not only possible, it’s easy!

Baz Marketing, prides itself in taking a rational approach to digital marketing and advertising. Baz believes the best places to spend money first, are those that provide the quickest opportunity for return on investment. Once metrics become favorable and begin showing consistency, we work with our clients to add a second layer of efforts designed to broaden targeting and open our communications up to new, qualified audiences to expand market reach.

This approach lays the foundation for a well constructed digital marketing plan that helps your business achieve results in a pragmatic, logical and effective way.

Once your marketing and media foundation is in place, we then look to expand your Reach & Frequency, begin audience segmentation tests, and test more engaging forms of content to provide scale while properly aligning your brand messaging and building equity in the minds of your target customers.

Digital Media Platform Experience

  • Dan Elbaz has managed over $50,000,000 in ad spend on Google (and Bing) since 2010, spanning Paid Search, Shopping, Display, Video, and App placements. Client industries include Retail, Education, Finance, Hospitality, Construction, Industrial, Professional Services, Real Estate, Software, Manufacturing and more.

  • Social platforms dominate digital media with their ability to achieve targeted mass Reach while offering multiple opportunities for audiences to not just view an ad, but engage, react, comment, share, follow, and even buy a product!

    High levels of consumer engagement coupled with the ability to target specific audience segments and personalize ad delivery, make social channels the gorilla in the proverbial room of digital media players.

    Currently, Baz works with clients who have dedicated paid social media budgets in excess of $20,000 per year.

  • Having spent years directing Digital Media at Marketing Agencies like ReachLocal, SBC Advertising, Fahlgren Mortine, and Kreber, Dan Elbaz is an experienced and diligent manager of programmatic media.

    Currently, Baz uses the Adelphic DSP as well as Google DV360 as it’s programmatic paltforms.

    Formats include Digital Display, Digital Video, Connected TV, Streaming Audio, Digital OOH.

  • Baz has managed millions of dollars in streaming audio and podcast media for both consumer and b2b brands across iHeart, Pandora, NPR and Spotify.

  • A large portion of digital media is still purchased directly from providers. Typically, these formats include display, advertorial, sponsorships, audio, video, email, social and more.

    Baz has experience working with a plethora of digital media outlets to help clients reach their intended audience targets while driving for specific performance objectives.

Select Digital Media Clients

Dedicated & Expert Management

Proper set up is crucial to the success of all digital media campaigns. Trust the experts at Baz to launch your campaign with the right objective, audience targeting & bidding strategies, ad formats, and all the correct integrations to measure effectiveness and drive desired results.

 

Performance Dashboards & Reporting

As part of Digital Media engagements with Baz, you get a reporting dashboard for you to view campaign performance, spend, activity, KPI performance, and conversions. Accessible by web link or emailed to you on a regular basis.