Baz Marketing

Hi, my name is Dan Elbaz. I built Baz Marketing to help local businesses gain a competitive advantage in the digital landscape.

Increasingly, buyers of products and services are turning to digital channels to find, validate, compare, review, and ultimately make purchasing decisions. Businesses who succeed online know how to put themselves in a position to win that digital shopper, over and over again.

Baz Marketing helps businesses build and manage a high-quality digital experience across owned (website, social media, business listings), earned (SEO), and paid (advertising) channels. I ensure your company consistently offers high-quality, positive user experiences when prospective clients are in their buying journey.

From strategy through to execution, I work with clients to build a solid digital foundation, and, once in place, scale by driving performance through paid efforts, executed in the right channels to maximize ROI.

Thanks for visiting.

Proven Results

  • Veterinary Hospital Triples (3x) Revenue in 5 Years

    Dan Elbaz helped Upper Arlington Veterinary Hospital consolidate two small practices in one newly branded practice in the heart of Upper Arlington in central Ohio. Baz Marketing sought to build a strong digital marketing foundation in order to improve user experience, acquire new clients, and improve their online reputation.

    Baz Marketing’s digital strategy, reputation management and media programs helped to spur client and staff growth to accommodate the tripling of revenue over the course of five years!

  • Launched HON Furniture's First Account-Based Marketing (ABM) Program

    HON is a $1B commercial furniture giant who sells office furniture through hundreds of independent dealers. In 2020, Dan Elbaz helped HON launch its first ever ABM program in conjunction with 30 dealers in over 60 media markets.

    With a $1 million budget, Dan Elbaz helped to deliver over 60 million impressions across video, display and native, generating 50,000 new website engagements. This program led to an impressive 30% increase in commercial leads during 2020!

  • Built Successful SEO Practice Inside Top Agency

    Fahlgren Mortine utilized outside experts to counsel, advise and execute on SEO programs for clients for decades. That was until they brought Dan Elbaz on board in 2018. Partnering with agency leadership, Dan built a new practice area in digital marketing.

    In just 12 months the practice area boasted work from top-tier clients including Columbia Gas, Kidde, Ohio Tuition Trust Authority, Avery Dennison, Greenbrier West Virginia Travel & Tourism and many more. These programs under Dan’s leadership added over $500,000 in agency fees within the first 12 months.

  • Led Columbus Office to Fastest Growth for ReachLocal

    ReachLocal, a digital marketing company, entered the Columbus market in 2011 and recruited top digital marketing and sales talent to grow their market share in central Ohio.

    Dan Elbaz helped lead this growth through both individual contributions and as a sales manager, leading the Columbus office to $2 million in annual revenue within 18 months. This was the fastest growth of any launch office in company history, out-performing over 40 other market launches.